Just My Type

Can type tell a story?

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Mrs. Eaves, 2021

A font is not just a font... it’s an idea, a smell, a song, a memory, a personality, a warning, a taste, a seduction... When we read, we generally look past the type to focus on the experience it describes, unaware of the assumptions that we make that alter those experiences... typography is cultural coding.

-- Sarah Hyndman

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I wanted to address the fact that Mrs. Eaves was a platform to break out of being invisible, of hiding in the shadows of Mr. Baskerville (her husband). Therefore, I will show a transition of Mrs. Eaves, playing with this analogy. 

Tools:  Photoshop, After Effects
Size: 1920 * 1080 (Digital)

Role: Animator, Storyteller