Building empathy in a community

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Body-image issues., 10.2021

My group’s chosen community to build empathy on is female students in GCD with body-image problems. The outcome includes posters, flyers and a platform display on Instagram. The main way we empathise is by building shared responses aimed only at our community to create a sense of belonging. We use powerful statistics to speak to people, making them realise that more than half of the community feels insecure about their body image. We also encouraged selected people in our community to anonymously write about their body concerns to build up a sense of community, and to start up a hashtag ‘I feel the same’ trend on Instagram.

Audience: Female students in GCD with body-image issues.
Tools:  Photoshop, Illustrator, Instagram, Canva
Size: On-screen (Digital)

Role: Collaborator, Graphic Designer